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Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Videos
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Citation

Gilani, I. (2017a, June 15). In a connected world blended is the best. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/in-a-connected-world-blended-is-the-best


Videos

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries
Author: Richard (Ruixing) Zong
May 17, 2017
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Citation

Zong, R. (2017a, May 17). How can market research become part of a digital eco-system?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-can-market-research-become-part-of-a-digital-eco-system-


Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-


Videos

Partnership, marriage, hookup, or one night stand?

Our ecosystem, comprising client, agency, and consumer is being impacted by the shift of marketing budgets towards digital expenditure, and away from traditional. Different consumer behaviour patterns and resultant media allocation influence the...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: David McCallum, Tomoko Nishi
June 15, 2016
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Citation

McCallum and Nishi (2016a, June 15). Partnership, marriage, hookup, or one night stand?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/partnership-marriage-hookup-or-one-night-stand-


Videos

The new norm for understanding retail behaviour of mobile-centric consumers

The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding new ways to engage consumers. Large data sets become...

Catalogue: Congress 2016: #WOW
Authors: Alistair Goodman, Maria Domoslawska
June 15, 2016
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Citation

Goodman and Domoslawska (2016a, June 15). The new norm for understanding retail behaviour of mobile-centric consumers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-new-norm-for-understanding-retail-behaviour-of-mobile-centric-consumers


Videos

China on speed dial

Mobile, Social and eCommerce - why are these 3 areas developing faster in China than other countries? With more than 25 years of experience in the media communications industry in Greater China, exclusively across a number of WPP companies, Bessie...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Bessie Lee
June 15, 2016
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Citation

Lee, B. (2016a, June 15). China on speed dial. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/china-on-speed-dial